Privacy Policy

Last updated July 13, 2026

This privacy policy applies to our websites b-42.com, elite.b-42.com, pro.b-42.com, and prevention.b-42.com. If you use the B42 App, the separate privacy policy for the B42 App applies. For B42 CoachZone (teams.b-42.com) applies the separate privacy policy for the CoachZone.

1. General information

The following information provides a simple overview of what happens to your personal data when you visit our websites. Personal data is any data that can be used to personally identify you. For detailed information, please refer to the full privacy policy below.

2. Data collection on our websites

2.1. Who is responsible for data collection?

Data processing on these websites is carried out by the website operator. You can find contact details in Section 3.2.

2.2. How do we collect your data?

Your data is collected, on the one hand, when you actively provide it to us—for example, by entering it into a contact or registration form or when purchasing a subscription. In addition, technical data is automatically collected as soon as you visit our websites (e.g., browser, operating system, time of page access).

2.3. What data do we collect and why?

We process the following categories of personal data on our websites:

Contact details

Email address, name, and other information you provide to us via forms on our websites (e.g., registering for a course, contact requests). We use this data to process your request or to inform you about booked services. This data will be deleted after 3 years, provided there are no statutory retention obligations to the contrary.

Purchase information

Subscriptions or courses can be purchased on the pages elite.b-42.com, pro.b-42.com, and prevention.b-42.com. In doing so, we process data regarding the payment service provider, the duration and price of the subscription, and the payment reference number assigned by the payment service provider. We do not store credit card information ourselves.

Device information and technical data

When you visit our websites, technical data is automatically collected, including your IP address, browser type and version, operating system, referrer URL, pages visited, date and time of your visit, and duration of your stay. This data is necessary for the secure operation of the websites.

Behavioral and usage data

With your consent, we analyze your usage behavior on our websites (e.g., clicked areas, page views, session duration). The legal basis for this is Art. 6(1)(a) GDPR. The tools used are described in Section 6.

2.4. What are your rights regarding your data?

You have the right to receive information about the origin, recipients, and purpose of your stored personal data at any time, free of charge, as well as the right to request its correction or deletion. Please feel free to contact us if you have any further questions. You also have the right to lodge a complaint with the competent supervisory authority.

2.5. Analysis tools and third-party providers

When you visit our websites, your usage behavior may be statistically analyzed—but only after you have given your express consent. Detailed information on the tools used can be found in section 6.

3. General information and mandatory disclosures

3.1. Data protection

The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

Please note that data transmission over the internet may have security vulnerabilities. It is not possible to completely protect data from access by third parties.

3.2. Controller

The controller responsible for data processing on these websites is:

SFY GmbH
Industriestraße 15
84149 Velden
Germany
Phone: +49 1590 4864277
Email: info@b-42.com

Represented by Managing Director Andreas Gschaider.

3.3. Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You may revoke your consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing carried out prior to your revocation remains unaffected.

3.4. Right to lodge a complaint with the competent supervisory authority

In the event of a breach of data protection law, you have the right to lodge a complaint with the competent supervisory authority. The competent authority is the State Data Protection Commissioner of the federal state in which our company is based. A list of supervisory authorities can be found at: www.bfdi.bund.de.

3.5. Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract delivered to you or a third party in a standard, machine-readable format.

3.6. SSL or TLS encryption

For security reasons, these websites use SSL or TLS encryption. You can recognize an encrypted connection by the "https://" in your browser's address bar and the padlock icon.

3.7. Access, rectification, and erasure

In accordance with applicable legal requirements, you have the right to receive information about your stored personal data, its origin, recipients, and the purpose of its processing at any time, free of charge. You may also have the right to have this data corrected or deleted. Please feel free to contact us at any time regarding this.

3.8. Objection to advertising emails

The use of contact details published as part of our legal notice requirements for the purpose of sending unsolicited advertising is hereby prohibited. We reserve the right to take legal action in the event of the receipt of unsolicited advertising information.

3.9. Third-country transfers

Some of the services used on these websites are based in the USA. Where we transfer data to the USA, this is done on the basis of the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework (DPF) of July 10, 2023, provided the respective provider is certified under the DPF. The respective legal bases are specified for each individual service.

4. Technical data collection

4.1. Cookies and consent management

Our websites use cookies. Cookies are small text files that are stored on your device and save certain settings and data for exchange with our system.

We distinguish between technically necessary cookies, which are required for the operation of the websites, and optional cookies (e.g., for analytics), which we only set with your explicit consent. When you first visit our website, a cookie banner will be displayed, allowing you to grant or refuse your consent. You can revoke your consent at any time with future effect by accessing the cookie settings via the corresponding link in the footer of our website.

Technically necessary cookies are set on the basis of Art. 6(1)(f) GDPR. Optional cookies are set exclusively on the basis of your consent in accordance with Art. 6(1)(a) GDPR.

4.2. Server log files

When you visit our websites, information that your browser transmits is automatically stored in so-called server log files:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data are not merged with other data sources. The legal basis for this is Art. 6(1)(f) GDPR. Server log files are automatically deleted after no more than 30 days.

5. Hosting

5.1. Webflow (b-42.com)

The website b-42.com is hosted by Webflow. The provider is Webflow, Inc., 398 11th Street, San Francisco, CA 94103, USA.

Webflow automatically processes technical data (specifically server log files as per Section 4.2) when operating the website. The data is processed on Webflow servers in the USA. The transfer to the USA is based on the EU-US Data Privacy Framework; Webflow is DPF-certified.

The use of Webflow is based on Art. 6(1)(f) GDPR. We have entered into a data processing agreement with Webflow. Further information: webflow.com/legal/privacy.

5.2. Vercel (elite.b-42.com, pro.b-42.com, prevention.b-42.com)

The subdomains elite.b-42.com, pro.b-42.com, and prevention.b-42.com are hosted by Vercel. The provider is Vercel Inc., 340 Pine Street, Suite 603, San Francisco, CA 94104, USA.

Vercel automatically processes technical data (specifically server log files as per Section 4.2) when operating these sites. The data is processed on Vercel servers in the USA. The transfer is based on the EU-US Data Privacy Framework; Vercel is DPF-certified.

The use of Vercel is based on Art. 6(1)(f) GDPR. Server log files are automatically deleted by Vercel after 3 days. We have entered into a data processing agreement with Vercel. Further information: vercel.com/legal/privacy-policy.

6. Analytics Tools

6.1. Google Analytics 4

These websites use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

GA4 uses cookies and similar technologies to collect and evaluate information about your use of the website (e.g., pages viewed, visitor origin, time spent). By default, GA4 anonymizes IP addresses before they are stored.

GA4 is only used with your explicit consent. The legal basis is Art. 6(1)(a) GDPR. Data is transferred to the USA based on the EU-US Data Privacy Framework; Google LLC is DPF-certified.

The retention period for user data in GA4 is limited to 14 months in our account; after this, the data is automatically deleted.

You can revoke your consent at any time via the cookie settings on our website. Alternatively, you can prevent data collection by using the Google browser add-on: tools.google.com/dlpage/gaoptout.

We have entered into a data processing agreement with Google. Further information: support.google.com/analytics.

6.2. PostHog

These websites use PostHog, a product and web analytics tool from PostHog Inc. We use the EU cloud version of PostHog; all data is processed and stored exclusively on servers within the European Union (Frankfurt, Germany). No personal data is transferred to third countries.

PostHog allows us to analyze how visitors use our websites (e.g., pages viewed, click paths, session duration) in order to improve our offerings in a targeted manner. The data is processed in a pseudonymized form.

PostHog is only used with your explicit consent. The legal basis is Art. 6(1)(a) GDPR. You can revoke your consent at any time via the cookie settings on our website. The collected usage data is automatically deleted after 12 months.

We have entered into a data processing agreement with PostHog. Further information: posthog.com/privacy.

6.3. Google Tag Manager

These websites use Google Tag Manager from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Tag Manager is a tool for managing website tags via a central interface. The Tag Manager itself does not set cookies and does not collect personal data. However, it enables the triggering of other tags, which may in turn collect data—these are described separately in this privacy policy.

The legal basis is Art. 6(1)(f) GDPR. Further information: Google Tag Manager Usage Policy.

7. Plugins and Tools

7.1. YouTube

Our website b-42.com uses embedded videos from the platform YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, which is operated by Google.

When you visit a page with an embedded YouTube video, a connection to YouTube's servers is established, informing YouTube which page you have visited. If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your profile. You can prevent this by logging out of your YouTube account beforehand.

The legal basis is Art. 6(1)(f) GDPR. Data is transferred to the USA based on the EU-US Data Privacy Framework; Google LLC is DPF-certified. Further information: policies.google.com/privacy.

7.2. Google Web Fonts

These websites use web fonts from Google LLC for the uniform display of fonts. When you visit a page, your browser loads the required fonts from Google servers, which allows Google to learn of your visit via your IP address.

The legal basis is Art. 6(1)(f) GDPR. Data is transferred to the USA based on the EU-US Data Privacy Framework. Further information: developers.google.com/fonts/faq and policies.google.com/privacy.

8. Payment and Booking

8.1. RevenueCat

We use the service RevenueCat on the sites elite.b-42.com, pro.b-42.com, and prevention.b-42.com to manage subscriptions and in-app purchases. The provider is RevenueCat, Inc., 633 Tasman Drive, San Jose, CA 95134, USA.

RevenueCat processes data regarding your subscription status, time of purchase, selected plan, and an anonymized user ID. Credit card or account details are not transmitted to RevenueCat; these remain with the respective payment provider (App Store, Google Play, or Stripe).

Processing is based on Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(f) GDPR (legitimate interest in reliable subscription management). Data is transferred to the USA based on standard contractual clauses in accordance with Art. 46(2)(c) GDPR. We have entered into a data processing agreement with RevenueCat. Subscription data is stored for the duration of the contractual relationship and for 3 years after its termination (statutory limitation period). Further information: revenuecat.com/privacy.

8.2. Stripe

We use the payment service provider Stripe to process payments. The provider is Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA.

Stripe processes the data required for payment processing, including name, email address, billing address, and payment information (e.g., credit card details). Payment data is encrypted and transmitted directly to Stripe and is not stored on our servers.

Processing is based on Art. 6(1)(b) GDPR (performance of a contract). Data is transferred to the USA based on the EU-US Data Privacy Framework; Stripe is DPF-certified. We have entered into a data processing agreement with Stripe. Payment data is subject to statutory retention requirements under §§ 146, 147 of the German Fiscal Code (AO) and is stored for 10 years. Further information: stripe.com/de/privacy.

8.3. Calendly

To book appointments and consultations, a Calendly booking calendar is embedded as an iFrame on our websites. The provider is Calendly, LLC, 271 17th St NW, Suite 1000, Atlanta, GA 30363, USA.

As soon as you access a page with an embedded Calendly iFrame, a connection to Calendly's servers is established. Technical data (in particular your IP address) is transmitted to Calendly, even if you have not yet booked an appointment. If you book an appointment, the data you enter (name, email address, and any other information provided) is additionally transmitted to Calendly and stored there. Calendly uses this data to coordinate and confirm the appointment.

The integration of the iFrame and the associated data transfer when accessing the page is based on Art. 6(1)(f) GDPR (legitimate interest in providing a simple appointment booking option). The processing of data entered during booking is based on Art. 6(1)(b) GDPR (pre-contractual measures). Data transfer to the USA is based on the EU-US Data Privacy Framework; Calendly is DPF-certified. We have concluded a data processing agreement with Calendly. Booking data is deleted 6 months after the scheduled appointment, provided there are no statutory retention obligations to the contrary. Further information: calendly.com/privacy.

9. Customer support

9.1. HubSpot (support tickets)

We use HubSpot to process support requests. The provider is HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA.

When you submit a ticket via our support portal (support.b-42.com), the data you enter (name, email address, and the content of your request) is stored in HubSpot and used to process your inquiry. This data is not used for marketing purposes.

Processing is based on Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures) and Art. 6(1)(f) GDPR (legitimate interest in efficient support processing). Data transfer to the USA is based on the EU-US Data Privacy Framework; HubSpot is DPF-certified. We have concluded a data processing agreement with HubSpot. Further information: legal.hubspot.com/de/privacy-policy.

Support tickets are stored for 3 years after the process is completed and then deleted (standard statutory limitation period). You can request the early deletion of your data at any time by sending an email to info@b-42.com.

10. User rights

10.1. Data subject rights

As a data subject, you have the following rights:

Right of access (Art. 15 GDPR): You may request information about the data processed concerning you.
Right to rectification (Art. 16 GDPR): You may request the correction of inaccurate data.
Right to erasure (Art. 17 GDPR): You may request the deletion of your data under certain conditions.
Right to restriction of processing (Art. 18 GDPR): You may request the restriction of the processing of your data.
Right to data portability (Art. 20 GDPR): You may receive your data in a machine-readable format.
Right to object (Art. 21 GDPR): You may object to the processing of your data.

The right of access and the right to erasure are subject to the restrictions set out in Sections 34 and 35 of the German Federal Data Protection Act (BDSG).

10.2. Right to lodge a complaint

You have the right to lodge a complaint with the competent data protection supervisory authority regarding our processing of your personal data.

10.3. Withdrawal of consent

You may withdraw your consent at any time with future effect. Processing that took place prior to the withdrawal remains unaffected.

10.4. Right to object to direct marketing

In accordance with Art. 21 (2) GDPR, you have the right to object at any time to the processing of your personal data for the purpose of direct marketing. Once you have objected, we will no longer process your data for this purpose.

10.5. Links to other websites

Our websites may contain links to services provided by other companies. This privacy policy applies exclusively to SFY GmbH websites. We have no influence over the data protection practices of other providers.

10.6. Changes to this privacy policy

We reserve the right to amend this privacy policy at any time in compliance with applicable data protection regulations. The current version is available on this page.

10.7. Contact

If you have any questions regarding the collection, processing, or use of your personal data, please contact:

SFY GmbH
Industriestraße 15
84149 Velden
Germany
Email: info@b-42.com

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Data Policy

Last updated on July 15, 2025

1. General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

2. Data collection on our website

2.1. Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.

2.2. How do we collect your information?

On the one hand, your data is collected when you provide it to us. This can include data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. In particular, this includes technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

2.3. What data do we collect and what do we use it for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. We process personal data that you provide to us as a user of the products, e.g. through the use of our products, and those that others provide to us. We collect the following categories of personal information about you, directly or indirectly.

This includes the following data points:

identity data

First and last name, date of birth, email address, gender, social media identification, and information that is forwarded to us via your Facebook or Google account. We use this information to verify your identity.

contact details

Phone number, email address, messenger ID, social media handle, other communication channels that you have used to request more information from us. We use this information to contact you — depending on the purpose — for various reasons.

Body and training information

Body size, weight, fitness level, desired training priorities, playing position (e.g. central defender). We use this data to better adapt our products to your needs.

Location data

We collect your location data using GPS tracking. We use this data to evaluate and visualize your running performance.

Purchase information

Payment service provider, duration of your B42 subscription, price, currency, VAT. We use payment service providers to process payments. Even though we do not store any credit card information ourselves, we store a payment number that the respective service provider assigns (e.g. Apple, Google) and which can be assigned to you. We use this information to process your payments.

Behavioral and profile information

Your user behavior on the website. We use this information to get to know you better as a consumer so that we can send you marketing messages about products and services that we think may be of interest to you.

With the information in your public profile, you appear in the B42 app. This information allows others to find you within the B42 app. Other users can see your first and last name (if provided), your profile picture, your completed workouts, and the results of your performance tests. Your B42 player card can also be viewed by other users. So that other users can also be inspired by your successes and progress, you agree to the use of your B42 Player Card on other SFY GmbH communication channels.

Social media information

Information that we obtain through your interaction with us on various social media such as Facebook, Instagram or Google, including any social media information that is publicly available, such as your social media handles, social media interactions and public postings, your “likes” and other reactions, your social media contacts, your photos that have been published or that you send to us by mentioning us or following our social media posts using “handles” or “hashtags.” We receive this information from social networks (e.g. Facebook, Instagram), either directly or through third-party agencies with whom we have agreements.

device information

Information about your device or browser that gives us information about your browsing behavior or device usage. Your device information is collected via our app and your browser information is collected through our cookies, tags, and pixels. These are often required for network security.

This information includes, for example: IP address, date and time of visit, how long you stayed on our website, the amount of data transferred, the referral URL (if you came to our website from another website or an ad), the pages visited on our website, your browser type (including the language and version of the browser software) and add-ons, device identifiers and features, device type, versions, and operating system.

activity information

Fitness data such as selected training program, start and end of training, activities. We use this data to operate our products, improve your performance goals and user experience, and find out which products would be best for you based on your training pattern.

2.4. What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.

2.5. Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy. You can disagree with this analysis. We will inform you about the options for objection in this privacy policy.

This website uses technology from The Trade Desk (TheTrade Desk Ltd, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, https://www.thetradedesk.com/) collected and stored data for marketing and optimization purposes. Among other things, pseudonymized user profiles can be created from this data. Browser cookies can be used for this purpose. The data collected using The Trade Desk technology is not used by The Trade Desk to personally identify visitors to this website. The collection and storage of data can be objected to here at any time with effect for the future. For more information about The Trade Desk's privacy, please visit https://www.thetradedesk.com/de/privacy .

3. General information and mandatory information

3.1. data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.

3.2. Note on the responsible body

The party responsible for data processing on this website is: SFY GmbH Industriestrasse 15 84149 Velden Phone: +49 1590 4864277 E-mail: andi@b-42.com. The responsible body is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

3.3. Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email message. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

3.4. Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfilment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done if it is technically feasible.

3.5. SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you send to us cannot be read by third parties.

3.6. Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, the right to correct, block or delete this data at any time. You can contact us at any time at the address given in the legal notice if you have any further questions about personal data.

3.7. Objection to promotional emails

The use of contact details published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Technical data collection

4.1. cookies

Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies that are necessary to carry out the electronic communication process or to provide certain functions you request (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

4.2. server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
operating system used
Referrer URL
Host name of the accessing computer
Time of server request
IP address

This data is not combined with other data sources. The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which allows the processing of data to fulfill a contract or pre-contractual measures.

4.3. Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen are stored.

4.4. Storage period of comments

The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. insulting comments).

4.5. legal basis

Comments are stored on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal email message. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

5. Analysis tools and advertising

5.1. Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

5.2. IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services related to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

5.3. Browser Plug-in

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

5.4. Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics. More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

5.5. Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

5.6. Demographics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”

5.7. Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of data cannot be influenced by us as the site operator.

You can find further information about protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/ You can also use the “Custom Audiences” remarketing feature in the ad settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screendeaktivieren . To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ You can also prevent their collection with Facebook Pixel on this website by clicking here.

5.8. Hotjar

This website uses Hotjar, an analysis software from Hotjar Ltd. (“Hotjar”) ( http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar makes it possible to measure and evaluate the usage behavior of the website in the form of clicks, mouse movements, scroll heights, etc. in order to be able to improve the user experience in a targeted manner. The information is transferred anonymously to Hotjar servers in Ireland and stored there. Hotjar uses cookies and tracking codes to recognize users anonymously. The following information is collected:

The IP address of your device (anonymized)
Your device's screen size
Type of device and information about the browser used
Geographical point of view (country only)

Hotjar will use this information to evaluate your use of our website, to generate reports, and other services relating to website usage and internet evaluation of the website. Hotjar also uses services from third-party companies, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their corresponding privacy policies. If you use this website, you consent to the processing of the data there by Hotjar and its third-party providers as part of their privacy policies. The cookies used by Hotjar have a different lifespan between up to 365 days just for the current visit. You can prevent Hotjar from collecting data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out

5.9. Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which we hereby advertise this website in Google search results, as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO. Any further data processing will only take place if you have agreed with Google that your Internet and app browsing history will be linked by Google to your Google account and information from your Google account will be used to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ . Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out how to set cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. Further information and the privacy policy regarding advertising and Google can be found here: http://www.google.com/policies/technologies/ads/

5.10. Google Optimize

Our website uses the functions of the Google Optimize tool to understand which of the various variants of our website are more helpful to users and which are not. Information on the corresponding data protection can be found here: https://policies.google.com/?hl=de and here: https://support.google.com/optimize/answer/6292487?hl=de

5.11. Google Tag Manager

Our website uses the functions of the Google Tag Manager tool. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will persist for all tracking tags that are implemented with Google Tag Manager.

6. Plug-ins and tools

6.1. youtube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, YouTube allows you to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. For more information on how to handle user data, please see YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy

6.2. Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google's servers. This enables Google to know that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font is used by your computer. You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

7. Users' rights

7.1. Information on the rights of data subjects

Every data subject has the right to information under Article 15 GDPR, the right to rectification under Article 16 GDPR, the right to erasure under Article 17 GDPR, the right to restrict processing under Article 18 GDPR, the right to object under Article 21 GDPR and the right to data portability under Article 20 GDPR. The restrictions set out in Sections 34 and 35 BDSG apply to the right of information and the right of deletion.

7.2. Information on the right of appeal

You also have the right to complain to the competent data protection supervisory authority about the processing of your personal data by us.

7.3. Instructions for revocation in case of consent

You can revoke your consent to the processing of personal data at any time by contacting us. This also applies to the revocation of declarations of consent that were given to us before the General Data Protection Regulation came into force. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected.

7.4. Right in the event of data processing for direct marketing

In accordance with Article 21 Paragraph 2 GDPR, you have the right to object to the processing of personal data concerning you at any time. In the event of your objection to processing for direct marketing purposes, we will no longer process your personal data for these purposes. Please note that the objection is only effective for the future. Processing that took place before the objection was lodged is not affected.

7.5. Reference to the right of objection when balancing interests

Insofar as we base the processing of your personal data on a balance of interests, you can object to the processing. If you exercise such an objection, please explain the reasons why we should not process your personal data as described by us. In the event of your justified objection, we will review the situation and will either stop or adjust the data processing or explain our compelling legitimate reasons to you.

7.6. Links to other websites

Our websites may contain links to websites of other providers. We would like to point out that this privacy policy applies exclusively to B42 websites. We have no influence on and do not control that other providers comply with the applicable data protection regulations.

7.7. Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time in compliance with applicable data protection regulations.

7.8. Responsible person and data protection officer

You can contact us at any time if you have any questions about the collection, processing or use of your personal data, or if you wish to provide information, correct, block or delete data.
Responsible person for data processing
If you want
SFY GmbH
Industriestrasse 15
84149 Velden
germany
email: info@b-42.com

represented by managing director Andreas Gschaider